The leading satellite televion operator in Nigeria, MultiChoice Nigeria, has appointed Super Eagles and Watford football club striker, Odion Jude Ighalo as its brand ambassador.
The financial details of the endorsement deal, which was signed recently at the MultiChoice head office in Victoria Island, Lagos, was not disclosed.
Managing Director, MultiChoice Nigeria, John Ugbe , at the deal signing ceremony, said that the company was pleased to welcome Odion Ighalo to the family as an ambassador. Ighalo will feature in a soon to be launched DStv campaign which includes TV, Out-of-home, digital, radio and press adverts and make special guest appearances at major DStv events amongst other activities.
Ugbe said that Ighalo’s zest and brilliant accomplishments as a footballer, locally and internationally, made him a perfect fit for the brand.
He said, “From his humble beginnings of playing football on the streets of Ajegunle to scoring big on the international scene, the Odion Ighalo success story is one that deeply resonates with the brand. We believe his energetic display and results on the pitch will inspire Nigerians as they work on achieving their dreams.
“Over the past few months we have increased the quality of content across packages on our DStv platform to cater to the varied tastes and preferences of our subscribers. Additionally, we revamped our Compact bouquet, offering more value to our subscribers at no extra cost! We believe that Ighalo’s endorsement will further drive our continuous efforts to provide our subscribers with the best in video entertainment experience.”
In response, Odion Ighalo expressed his happiness for his choice as Multichoice Ambasador. “I am happy to be part of the MultiChoice family. Growing up, we couldn’t afford to have DStv in our house, so I used to pay to watch football at viewing centres. It is a dream come true and I am looking forward to this new relationship with MultiChoice”.
Odion Ighalo joins other celebrities who have in the past represented various brands of the company. Some of which include Nollywood acts OC Ukeje for the DStv Explora; Ivie Okujaye for DStv Compact while another Nollywood actor, John Okafor popularly known as Mr. Ibu and Veteran Nigerian singer, John Odafe Asiemo popularly known as Daddy Showkey both as GOtv ambassadors.
